CASE
STUDIES
The Delivery
Project
The Delivery Project
System Design
reimagine
mfg.
Reimagine Mfg.
Service Design
Owner for Home Services
Helping contractors grow without paying for marketplace leads,
because small businesses are what make a place feel like home
more traffic,more sales,more happy homeowners
the problem
Independent remodeling contractors rely heavily on marketplaces like Angi and Thumbtack to find new customers.
While these platforms provide visibility, they come with major downsides:
- high lead costs
- low lead quality
- limited brand ownership
- constant competition
Contractors are often renting customers instead of building demand for their own business.
Small service businesses don't lose because they lack skill — they lose because marketplaces own their customer relationships.
Companies like Owner help restaurants escape third-party delivery marketplaces by giving them tools to own their own customer relationships, and they could help home service businesses with the same approach.
Contractors already generate powerful marketing material through their work:
Before/after transformations
Homeowner testimonials
Location-based projects
Yet this content rarely becomes a systematic growth engine.
the opportunity: Owner.com for contractors
Every completed project becomes a marketing asset that generates new leads. Over time, the contractor builds a library of projects that continuously drives discovery.
Instead of buying leads, contractors grow by publishing their work as stories that generate:
Search Discovery
Referral
Quote Requests
Completed Remodeling Project
the remodeling
growth flywheel
Project Story Created
SEO + Social Discovery
Homeowner Visits Site
Quote Request Submitted
Contractor Wins Job
New Completed Project
Story + Referral Generated
Repeat
The platform includes five key capabilities that power this growth loop:
1
Project Stories
Turn completed remodels into case-study pages
2
Service Area Pages
Automatically generate local SEO pages
3
Quote Capture
Convert visitors into qualified leads
4
Referral Engine
Allow homeowners to share project pages
5
Contractor Growth Dashboard
Track leads, stories, and performance
the system
The Work
Contractor completes a successful remodeling project
Help users leverage the assets they already have: the before and after photos, homeowner feedback, and other project details.
The Story
Owner turns the project into a story
A case-study page is generated automatically with photos, location, and testimonial that is optimized and ready to share
Congratulations!
Your project story is published and will start generating leads
What happens next:
Story published to your website and project portfolio
SEO-optimized landing page created for local search
Shareable link generated for referrals
Analytics tracking begins automatically
Bathroom Remodel in Pacific Beach
Modern Coastal Bathroom Transformation
Project Story
This stunning remodel features bright, airy spaces, premium fixtures, and custom tile work, creating a spa-like retreat in a Pacific Beach home.
Share this Project
Request a Quote
Discovery
Homeowners discover local projects online and via word of mouth
Project stories drive local search traffic and referrals from others in their community
New Job
Project stories generate new leads
The contractor receives a detailed quote directly from their Owner site, complete with information that helps them determine effort scope
Product Roadmap: owner.com for contractors
Phase 1: Foundation
Turn projects into growth assets
Goal:
Help contractors capture the marketing value of their work
Outcome:
Contractors begin generating organic leads from their own work
Key features:
- Project Story Creator
- Automatic Project Capture
- Before / After photo publishing
- Story-based project pages
- Guided quote request flow
- Leads dashboard
Phase 2: Local Discovery Engine
Help contractors dominate local search
Goal:
Make project stories drive traffic
Outcome:
Reduce reliance on marketplaces like Angi and Thumbtack
Key features:
- Service area page generator
- Auto-linking between projects and locations
- Neighborhood SEO pages
- Local trust signals (licenses, reviews, years in business)
Phase 3: Referral Flywheel
Turn happy customers into growth
Goal:
Amplify word-of-mouth
Outcome:
Completed jobs start generating referral leads automatically
Key features:
- Shareable project pages
- Referral link
- Customer story highlights
- Referral tracking dashboard
Phase 4: Al Growth Assistant
Automate marketing for contractors
Goal:
Remove marketing effort entirely
Outcome:
Contractors get professional marketing without needing marketing skills
Key features:
- Auto-generated project stories
- Al-written SEO summaries
- Suggested social media posts
- Automated review requests
- Lead follow-up recommendations
Reflection
Owner.com empowers small businesses that make a city, or a house, feel like home. Designing - solving problems - for small business owners is essential in keeping the places we love, local.
Remodeling contractors already create, and document, compelling transformations - the opportunity is to turn those moments into a system that continuously drives demand - powered by Owner.com.
CONTACT
guyschuil@gmail.com
LETS MAKE THINGS THAT MATTER.
LETS HAVE SOME FUN.
RESUME
more traffic,
more sales,
more happy
homeowners
Owner for Home Services
Helping contractors grow without paying for marketplace leads,
because small businesses are what make a place feel like home
the problem
Independent remodeling contractors rely heavily on marketplaces like Angi and Thumbtack to find new customers.
While these platforms provide visibility, they come with major downsides:
- high lead costs
- low lead quality
- limited brand ownership
- constant competition
Contractors are often renting customers instead of building demand for their own business.
Small service businesses don't lose because they lack skill — they lose because marketplaces own their customer relationships.
Companies like Owner help restaurants escape third-party delivery marketplaces by giving them tools to own their own customer relationships, and they could help home service businesses with the same approach.
Contractors already generate powerful marketing material through their work:
Before/after transformations
Homeowner testimonials
Location-based projects
Yet this content rarely becomes a systematic growth engine.
the opportunity: Owner.com for contractors
Every completed project becomes a marketing asset that generates new leads. Over time, the contractor builds a library of projects that continuously drives discovery.
Instead of buying leads, contractors grow by publishing their work as stories that generate:
Search Discovery
Referral
Quote Requests
Completed Remodeling Project
the remodeling
growth flywheel
Project Story Created
SEO + Social Discovery
Homeowner Visits Site
Quote Request Submitted
Contractor Wins Job
New Completed Project
Story + Referral Generated
Repeat
The platform includes five key capabilities that power this growth loop:
1
Project Stories
Turn completed remodels into case-study pages
2
Service Area Pages
Automatically generate local SEO pages
3
Quote Capture
Convert visitors into qualified leads
4
Referral Engine
Allow homeowners to share project pages
5
Contractor Growth Dashboard
Track leads, stories, and performance
the system
The Work
Contractor completes a successful remodeling project
Help users leverage the assets they already have: the before and after photos, homeowner feedback, and other project details.
The Story
Owner turns the project into a story
A case-study page is generated automatically with photos, location, and testimonial that is optimized and ready to share
Congratulations!
Your project story is published and will start generating leads
What happens next:
Story published to your website and project portfolio
SEO-optimized landing page created for local search
Shareable link generated for referrals
Analytics tracking begins automatically
Bathroom Remodel in Pacific Beach
Modern Coastal Bathroom Transformation
Project Story
This stunning remodel features bright, airy spaces, premium fixtures, and custom tile work, creating a spa-like retreat in a Pacific Beach home.
Share this Project
Request a Quote
Discovery
Homeowners discover local projects online and via word of mouth
Project stories drive local search traffic and referrals from others in their community
New Job
Project stories generate new leads
The contractor receives a detailed quote directly from their Owner site, complete with information that helps them determine effort scope
Product Roadmap: owner.com for contractors
Phase 1: Foundation
Turn projects into growth assets
Goal:
Help contractors capture the marketing value of their work
Outcome:
Contractors begin generating organic leads from their own work
Key features:
- Project Story Creator
- Automatic Project Capture
- Before / After photo publishing
- Story-based project pages
- Guided quote request flow
- Leads dashboard
Phase 2: Local Discovery Engine
Help contractors dominate local search
Goal:
Make project stories drive traffic
Outcome:
Reduce reliance on marketplaces like Angi and Thumbtack
Key features:
- Service area page generator
- Auto-linking between projects and locations
- Neighborhood SEO pages
- Local trust signals (licenses, reviews, years in business)
Phase 3: Referral Flywheel
Turn happy customers into growth
Goal:
Amplify word-of-mouth
Outcome:
Completed jobs start generating referral leads automatically
Key features:
- Shareable project pages
- Referral link
- Customer story highlights
- Referral tracking dashboard
Phase 4: Al Growth Assistant
Automate marketing for contractors
Goal:
Remove marketing effort entirely
Outcome:
Contractors get professional marketing without needing marketing skills
Key features:
- Auto-generated project stories
- Al-written SEO summaries
- Suggested social media posts
- Automated review requests
- Lead follow-up recommendations
Reflection
Owner.com empowers small businesses that make a city, or a house, feel like home. Designing - solving problems - for small business owners is essential in keeping the places we love, local.
more traffic,
more sales,
more happy
homeowners
with
owner.com
Remodeling contractors already create, and document, compelling transformations - the opportunity is to turn those moments into a system that continuously drives demand - powered by Owner.com.
CONTACT
RESUME
guyschuil@gmail.com
LETS MAKE THINGS THAT MATTER.
LETS HAVE SOME FUN.
CASE
STUDIES
The Delivery
Project
The Delivery Project
System Design
reimagine
mfg.
Reimagine Mfg.
Service Design
owner.com
home services
for
Owner.com
Product Strategy
more traffic,
more sales,
more happy
homeowners
Owner for Home Services
Helping contractors grow without paying for marketplace leads,
because small businesses are what make a place feel like home
the problem
Independent remodeling contractors rely heavily on marketplaces like Angi and Thumbtack to find new customers.
While these platforms provide visibility, they come with major downsides:
- high lead costs
- low lead quality
- limited brand ownership
- constant competition
Contractors are often renting customers instead of building demand for their own business.
Small service businesses don't lose because they lack skill — they lose because marketplaces own their customer relationships.
Companies like Owner help restaurants escape third-party delivery marketplaces by giving them tools to own their own customer relationships, and they could help home service businesses with the same approach.
Contractors already generate powerful marketing material through their work:
Before/after transformations
Homeowner testimonials
Location-based projects
Yet this content rarely becomes a systematic growth engine.
the opportunity: Owner.com for contractors
Every completed project becomes a marketing asset that generates new leads. Over time, the contractor builds a library of projects that continuously drives discovery.
Instead of buying leads, contractors grow by publishing their work as stories that generate:
Search Discovery
Referral
Quote Requests
Completed Remodeling Project
the remodeling
growth flywheel
Project Story Created
SEO + Social Discovery
Homeowner Visits Site
Quote Request Submitted
Contractor Wins Job
New Completed Project
Story + Referral Generated
Repeat
The platform includes five key capabilities that power this growth loop:
1
Project Stories
Turn completed remodels into case-study pages
2
Service Area Pages
Automatically generate local SEO pages
3
Quote Capture
Convert visitors into qualified leads
4
Referral Engine
Allow homeowners to share project pages
5
Contractor Growth Dashboard
Track leads, stories, and performance
the system
The Work
Contractor completes a successful remodeling project
Help users leverage the assets they already have: the before and after photos, homeowner feedback, and other project details.
The Story
Owner turns the project into a story
A case-study page is generated automatically with photos, location, and testimonial that is optimized and ready to share
Congratulations!
Your project story is published and will start generating leads
What happens next:
Story published to your website and project portfolio
SEO-optimized landing page created for local search
Shareable link generated for referrals
Analytics tracking begins automatically
Bathroom Remodel in Pacific Beach
Modern Coastal Bathroom Transformation
Project Story
This stunning remodel features bright, airy spaces, premium fixtures, and custom tile work, creating a spa-like retreat in a Pacific Beach home.
Share this Project
Request a Quote
Discovery
Homeowners discover local projects online and via word of mouth
Project stories drive local search traffic and referrals from others in their community
New Job
Project stories generate new leads
The contractor receives a detailed quote directly from their Owner site, complete with information that helps them determine effort scope
Product Roadmap: owner.com for contractors
Phase 1: Foundation
Turn projects into growth assets
Goal:
Help contractors capture the marketing value of their work
Outcome:
Contractors begin generating organic leads from their own work
Key features:
- Project Story Creator
- Automatic Project Capture
- Before / After photo publishing
- Story-based project pages
- Guided quote request flow
- Leads dashboard
Phase 2: Local Discovery Engine
Help contractors dominate local search
Goal:
Make project stories drive traffic
Outcome:
Reduce reliance on marketplaces like Angi and Thumbtack
Key features:
- Service area page generator
- Auto-linking between projects and locations
- Neighborhood SEO pages
- Local trust signals (licenses, reviews, years in business)
Phase 3: Referral Flywheel
Turn happy customers into growth
Goal:
Amplify word-of-mouth
Outcome:
Completed jobs start generating referral leads automatically
Key features:
- Shareable project pages
- Referral link
- Customer story highlights
- Referral tracking dashboard
Phase 4: Al Growth Assistant
Automate marketing for contractors
Goal:
Remove marketing effort entirely
Outcome:
Contractors get professional marketing without needing marketing skills
Key features:
- Auto-generated project stories
- Al-written SEO summaries
- Suggested social media posts
- Automated review requests
- Lead follow-up recommendations
Reflection
Owner.com empowers small businesses that make a city, or a house, feel like home. Designing - solving problems - for small business owners is essential in keeping the places we love, local.
more traffic,
more sales,
more happy
homeowners
with
owner.com
Remodeling contractors already create, and document, compelling transformations - the opportunity is to turn those moments into a system that continuously drives demand - powered by Owner.com.
CASE
STUDIES
The Delivery
Project
The Delivery Project
System Design
reimagine
mfg.
Reimagine Mfg.
Service Design
owner.com
home services
for
Owner.com
Product Strategy
CONTACT
RESUME
guyschuil@gmail.com
LETS MAKE THINGS THAT MATTER. LETS HAVE SOME FUN.